Customer Persona
Information Needed:
For this portion of the assignment, I used Chat GPT and Leonardo.AI to create a new customer persona based on information I gathered earlier for this project.
I uploaded a file containing the information about the current customer persona, and this is the prompt I entered into Chat GPT: OK, here I will upload a file regarding the current customer persona of AIR Studios. Based on the file, try to infer all the information you need to create a customer persona (i.e., a promising new customer persona). Then, also list the information you think is still needed.
Result:
Non-Providable Information:
I entered this prompt into Chat GPT: “Regarding the following items, we don’t have detailed information. Based on all the general information available to you, guess what they might be like: Financial & Booking Data: Average project budget, Frequency of repeat clients, % film vs. TV vs. game projects
Customer Segmentation: What % are composers vs producers vs labels?, Are there emerging markets (gaming, streaming platforms)?
Geographic Breakdown: Where do most clients come from?
Decision-Making Details: Who actually books the studio? Composer? Agent? Studio executive?, What is the average lead time for bookings?
Competitive Positioning: Why choose Abbey Road over: AIR Studios, Warner Bros. Studios, Major LA scoring stages?
Strategic Questions: Is Abbey Road Studios targeting emerging composers?, Are they expanding into gaming or streaming productions?, Are they aiming for more independent artists?”
Result:
Generating Customer Persona:
To create a customer persona for a new customer, I asked entered this prompt into Chat GPT: Now, you seem to have all the information to create a customer persona. Using the information in our conversation, create a customer persona (i.e., a promising new customer persona)
Result:
Search Engine Optimization (SEO)
Keyword Research:
This is the prompt I entered into Chat GPT: “Make a list of the top 5 keywords people use to find information about Abbey Road Studios on Google. Separated by comma”
Result: Abbey Road Studios, Abbey Road Studios London, Abbey Road recording studio booking, record at Abbey Road Studios, Abbey Road Studios tour
Content Creation
Blog Post Idea:
I entered this prompt in Chat GPT to create blog post ideas: Write 10 blog post ideas about Abbey Road Studios that the customer persona created earlier is searching for.
Result:
Writing a Blog Post:
To create a blog post, I entered this prompt in Chat GPT: I want you to act as a blogger with expertise at Abbey Road Studios. You are writing a blog post for “Why Choose Abbey Road Studios? 10 Reasons to Record Here“. This post should be helpful for people learning about Abbey Road Studios. There should be a call to action at the end of each section. The length of the blog post will be 1000 to 2500 words. The tone will be informal. You should write as an individual blogger with a personal approach so do not use plural first-person to refer to yourself. Eg. “our”, or “we”. Only use singular first- person. Do not use passive voice.
Result:
Social Media Post
To create a social media post, I entered this prompt in Chat GPT: Create an Instagram post regarding “Why Choose Abbey Road Studios? 10 Reasons to Record Here” for this customer persona.
Result:
Image Creation
To create an image description, I entered this prompt in Chat GPT: I am going to draw a picture regarding the text below using an AI image generator. Write a proper prompt – Abbey Road Studios constantly strives to develop new products and works hard to provide the best value to its customers. Additionally, it always does its utmost to serve the community.
Result from Chat GPT that I entered into Leonardo.AI: Create a modern, inspiring scene of Abbey Road Studios represented as a hub of innovation and community impact. The iconic studio building with the famous zebra crossing in front, surrounded by creative professionals—musicians, producers, and engineers—collaborating and developing new music technologies. Include subtle futuristic elements like digital sound waves, holographic music interfaces, and product innovation visuals emerging from the studio. In the foreground, a diverse group of people from the local community enjoying music, learning, and engaging with the studio. The atmosphere should feel warm, creative, and forward-thinking, highlighting both cutting-edge innovation and strong community connection. Realistic style, cinematic lighting, highly detailed, vibrant yet professional tone, 4K resolution.
I iterated the image three times, asking it to be inside a hall, add a recording studio, and remove the crowd.
Result:
Last Remarks
This was a great assignment and I learned so many things about Chat GPT and Leonardo.AI that I did not know even existed for marketing.