Final Report

Course Overview The purpose of this course is to have real-world experience researching companies and creating marketing materials. This course covered many topics, including website building, creating a customer persona, using AI to create content, and using Google Analytics to analyze the website created. Theoretical Knowledge Gained During this course, I learned valuable information about … Read more

Google Analytics

Key Metrics Introduction: User Acquisition: Page Views & Unique Page Views: Demographic Details: Explanation: User acquisition: It shows how many new users visit the website through LinkedIn, email, and other sources. It’s particularly useful for evaluating the effectiveness of LinkedIn as a traffic source. Page Views & Unique Page Views: This helps identify which blog … Read more

Customer Persona: Abbey Road Studios

1. Demographic Information 2. Psychographic Information 3. Behavioral Information 4. Goals and Objectives 5. Objections and Concerns 6. Influence Factors 7. Quotes & Real-Life Examples 8. Name and Visual Representation Sources: https://www.glassdoor.co.uk/Salary/Abbey-Road-Studios-Salaries-E768598.htm https://www.abbeyroad.com/our-story https://www.recordproduction.com/studios/abbey-road-studios

Customer Persona: AIR Studios

1. Demographic Information 2. Psychographic Information 3. Behavioral Information 4. Goals and Objectives 5. Objections and Concerns 6. Influence Factors 7. Quotes & Real-Life Examples 8. Name and Visual Representation Sources: www.airstudios.com https://www.musicweek.com/jobs/read/client-relations-bookings-manager/02775#:~:text=Finance%20Manager,View%20Details https://composer.spitfireaudio.com/en/articles/air-studios-the-recording-destination-for-countless-iconic-scores