Customer Persona
Information Needed:
For this portion of the assignment, I used Chat GPT and Leonardo.AI to create a new customer persona based on information I gathered earlier for this project.
I uploaded a file containing the information about the current customer persona, and this is the prompt I entered into Chat GPT: OK, here I will upload a file regarding the current customer persona of AIR Studios. Based on the file, try to infer all the information you need to create a customer persona (i.e., a promising new customer persona). Then, also list the information you think is still needed.
Result:
Non-Providable Information:
I entered this prompt into Chat GPT: “Regarding the following items, we don’t have detailed information. Based on all the general information available to you, guess what they might be like: Financial & Booking Data: Average project budget, Frequency of repeat clients, % film vs. TV vs. game projects
Customer Segmentation: What % are composers vs producers vs labels?, Are there emerging markets (gaming, streaming platforms)?
Geographic Breakdown: Where do most clients come from?
Decision-Making Details: Who actually books the studio? Composer? Agent? Studio executive?, What is the average lead time for bookings?
Competitive Positioning: Why choose AIR over: Abbey Road Studios, Warner Bros. Studios, Major LA scoring stages?
Strategic Questions: Is AIR targeting emerging composers?, Are they expanding into gaming or streaming productions?, Are they aiming for more independent artists?”
Result:
Generating Customer Persona:
To create a customer persona for a new customer, I asked entered this prompt into Chat GPT: Now, you seem to have all the information to create a customer persona. Using the information in our conversation, create a customer persona (i.e., a promising new customer persona)
Result:
Search Engine Optimization (SEO)
Keyword Research:
This is the prompt I entered into Chat GPT: “Make a list of the top 5 keywords people use to find information about AIR Studios on Google. Separated by comma”
Result: AIR Studios London, AIR Studios Lyndhurst Hall, AIR Studios recording studio, AIR Studios film scores, AIR Studios booking rates
Content Creation
Blog Post Idea:
I entered this prompt in Chat GPT to create blog post ideas: Write 10 blog post ideas about AIR Studios that the customer persona created earlier is searching for.
Result:
Writing a Blog Post:
To create a blog post, I entered this prompt in Chat GPT: I want you to act as a blogger with expertise at AIR Studios. You are writing a blog post for “Why Choose AIR Studios? 10 Reasons to Record Here“. This post should be helpful for people learning about AIR Studios. There should be a call to action at the end of each section. The length of the blog post will be 1000 to 2500 words. The tone will be informal. You should write as an individual blogger with a personal approach so do not use plural first-person to refer to yourself. Eg. “our”, or “we”. Only use singular first- person. Do not use passive voice.
Result:
Social Media Post
To create a social media post, I entered this prompt in Chat GPT: Create an Instagram post regarding “Why Choose AIR Studios? 10 Reasons to Record Here” for this customer persona.
Result:
Image Creation
To create an image description, I entered this prompt in Chat GPT: I am going to draw a picture regarding the text below using an AI image generator. Write a proper prompt – AIR Studios constantly strives to develop new products and works hard to provide the best value to its customers. Additionally, it always does its utmost to serve the community.
Result from Chat GPT that I entered into Leonardo.AI: Create a cinematic, high-resolution image of a world-class recording studio inspired by AIR Studios in London. The scene shows a large orchestral recording session inside a grand hall with warm lighting and elegant architecture. In the foreground, a composer passionately conducting an orchestra, symbolizing innovation and excellence. Around the studio, subtle visual elements represent growth and development — modern audio technology, mixing consoles, sound waves transforming into light. In another section of the image, community engagement is symbolized by young musicians observing, diverse artists collaborating, and an open, welcoming atmosphere. The mood should feel inspiring, professional, innovative, and community-focused. Ultra-detailed, realistic style, cinematic lighting, 16:9 aspect ratio, high dynamic range, warm tones, professional photography.
Result:
Last Remarks
This was a great assignment and I learned so many things about Chat GPT and Leonardo.AI that I did not know even existed for marketing.