1. Demographic Information
- Age: All ages
- Gender: All genders
- Location: AIR Studios is located in London, but their music is listened to across the world.
- Education Level: College or higher
- Occupation: “AIR Studios in London generally offer hourly rates ranging from approximately $26 to $121, depending on the position. Specific roles like a Finance Manager for a London-based music studio have been listed around £45k pro rata.” (Google AI)
- Marital Status: Married
- Household Size: 2-4 people
2. Psychographic Information
- Interests & Hobbies: Enjoy listening to and creating music.
- Values & Beliefs: “George Martin assembled a supergroup of record producers for some of the UK’s top acts – Ron Richards, John Burgess, Peter Sullivan and himself – to form Associated Independent Recordings, or AIR. They proposed a new arrangement where AIR would fund the production of new releases, relieving record labels of the cost, and in return take a royalty on sales.” (airstudios.com)
- Lifestyle: They have a good balance between work and home life.
- Personality Traits: Risk-takers and innovators
- Motivations: Social status
- Challenges & Pain Points: They are finding a place to record their music.
3. Behavioral Information
- Buying Behavior: They do not shop very often. They usually are in the area and need a place to record music.
- Product/Service Usage: They use recording studios to record music. This is extremely useful because this music is used in major film scores, including “Love Actually, Harry Potter and the Philosopher’s Stone, Darkest Hour, Wonder Woman, Interstellar, Casino Royale, Doctor Who, Sherlock, and Black Mirror.” (airstudios.com)
- Online Behavior: These customers might use LinkedIn.
- Customer Journey: The key touchpoints would most likely be agents or contacting AIR Studios directly.
4. Goals and Objectives
- Short-Term Goals: They are looking to record their music.
- Long-Term Goals: Their long-term aspirations are to create music that will inspire people.
- How Your Product/Service Helps: The recording studios in AIR Studios meet the customer’s goals by providing a space that will allow them to make high-quality recordings.
5. Objections and Concerns
- Potential Barriers: Customers might not choose AIR Studios because they know of recording studios closer to where they are (ex: U.S.).
- Common Questions: Customers would most likely ask the price and availability of the recording studios.
6. Influence Factors
- Influencers: Peers and experts in the field of recording music might influence if they choose AIR Studios. For example, if a film score was recorded at AIR Studios and the music director liked the sound, it might be chosen for another film.
- Media Consumption: TV and movies
7. Quotes & Real-Life Examples
- Customer Quotes:
- “Fantastic experience mastering with John from Air studios mastering for the first time. Not only was the master exceptional first time round, finding an extra 10% on a track which I was already really happy with, but John also went above and beyond and sorting me a clean version of my track on a tight deadline. Great service!” – Marland Barsby
- “One of the top recording studios in London. We recorded in their ‘hall two’ which was a very comfortable and quiet room. The staff were incredibly helpful/kind throughout and we hugely enjoyed the whole recording!” – Aaron Holloway-Nahum
- Case Studies:
- Captain America Theme Song written by Alan Silvestri from Captain America: The First Avenger https://www.youtube.com/watch?v=AaaknR1C0Kk
- Harry Potter and the Philosopher’s Stone https://www.youtube.com/watch?v=Es-5ci3WDJM
8. Name and Visual Representation
- Persona Name: The musician
- Photo/Image:
Sources:
www.airstudios.com