Customer Persona: Abbey Road Studios – Aspen Marketing Studios

1. Demographic Information

Age: All ages
Gender: All genders
Location: Abbey Road Studios is located in London, but their music is listened to across the world.
Education Level: College or higher
Occupation: “Typical roles ranging from roughly £24,000 for entry-level studio runners to over £100,000 for senior management. Common roles include Assistant Sound Engineers (£30k-£32k) and Senior Sound Engineers (£42k-£45k).” (Google AI)
Marital Status: Married
Household Size: 2-4 people

2. Psychographic Information

Interests & Hobbies: Enjoy listening to and creating music.
Values & Beliefs: “As the birthplace of stereo, innovation has always been at the heart of Abbey Road. Alan Blumlein, a master inventor way ahead of his time, patented ‘binaural’ (literally meaning ‘relating to two ears’) on December 14, 1931 and oversaw the very first stereo recording here in 1934, though it took until the 1950s for stereo recording to be fully adopted.” (abbeyroad.com)
Lifestyle: They have a good balance between work and home life.
Personality Traits: Risk-takers and innovators
Motivations: Social status
Challenges & Pain Points: They are finding a place to record their music.

3. Behavioral Information

Buying Behavior: They do not shop very often. They usually are in the area and need a place to record music.
Product/Service Usage: They use recording studios to record music. This is extremely useful because this music is used in major film scores, including “Raiders of the Lost Ark, The Lord of the Rings trilogy, Star Wars and Harry Potter films,1917, Avengers: Endgame, Wonka, Wakanda Forever, Spider-Man: Across The Spider-Verse and Oscar-winners like The Last Emperor, The Shape of Water, Gravity, Black Panther and Barbie.” (airstudios.com)
Online Behavior: These customers might use LinkedIn.
Customer Journey: The key touchpoints would most likely be agents or contacting Abbey Road Studios directly.

4. Goals and Objectives

Short-Term Goals: They are looking to record their music.
Long-Term Goals: Their long-term aspirations are to create music that will inspire people.
How Your Product/Service Helps: The recording studios in Abbey Road Studios meet the customer’s goals by providing a space that will allow them to make high-quality recordings.

5. Objections and Concerns

Potential Barriers: Customers might not choose Abbey Road Studios because they know of recording studios closer to where they are (ex: U.S.).
Common Questions: Customers would most likely ask the price and availability of the recording studios.

6. Influence Factors

Influencers: Peers and experts in the field of recording music might influence if they choose Abbey Road Studios. For example, if a film score was recorded at Abbey Road Studios and the music director liked the sound, it might be chosen for another film.
Media Consumption: TV and movies

7. Quotes & Real-Life Examples

Customer Quotes:
- “Went to a holiday string quartet concert at Abbey Road Studios. There was fantastic music and delightful stories about the musical history. The studio halls were lined with old photographs that tell the story over many years. Definitely recommend concert there. It was memorable!” – Connie Mintz
- “We approached Abbey Road to take the classic album cover photo. Another family was there doing likewise and we took turns taking photos. It was a brilliant moment” – Daniel Fogel
Case Studies:
- “Whatever It Takes” from Avengers: Endgame https://www.youtube.com/watch?v=-9vLadNmcHw
- “Wakanda Forever” from Black Panther: Wakanda Forever https://www.youtube.com/watch?v=Es-5ci3WDJM